Adriana Echandi is a Costa Rican business leader and Chief Executive Officer of Morpho Travel Experience, a company that has helped redefine travel retail in Latin America through experience-driven, culture-led concepts. Her professional journey is rooted in hands-on growth—beginning on the sales floor and evolving into executive leadership—shaping a management style grounded in operational excellence, humility, and long-term vision.
Under Adriana’s leadership, Morpho has expanded its presence across multiple countries and major international airports, creating commercial spaces that reflect the identity, craftsmanship, and storytelling of each destination. She has been a driving force behind the integration of local culture into global travel environments, championing sustainability and inclusion as core business principles rather than peripheral initiatives.
Beyond commercial growth, Adriana leads the Comunidad Latinoamericana de Artesanos (CLA), a regional platform that connects Latin American artisans with global audiences while preserving cultural heritage and fostering economic opportunity. She also serves on boards supporting entrepreneurship, governance, and education. Above all, Adriana is a mother of two and a leader guided by purpose—committed to building businesses that create lasting value for people, communities, and markets.