AGENDA

Time Session
08:00–09:00 Registration & Welcome Coffee
09:00–09:20 Opening Remarks – Airport Economics & Commercial Outlook
09:20–09:50 From Strategy to Reality: Building an Effective Airport Commercial Plan
09:50–10:30 Airport CCOs Panel - Key Commercial Challenges for Airports in LAC
10:30–11:00 Coffee Break
11:00–11:40 The Next Generation of Airport Retail: Concepts That Drive Passenger Engagement
11:40–12:10 From Passenger Insight to Revenue Engine: Operationalizing Hyperpersonalization Across Airport Ecosystems
12:10–12:50 Designing Passenger Journeys: Commercial Identity in MBJ & Congonhas New Terminal (look and feel)
12:50–14:00 Networking Lunch
14:00–14:40 Airport Lounges: From Premium Service to Strategic Revenue Stream
14:40–15:00 Landside Commercial Offer: Expanding Access & Local Market Integration
15:00–15:40 Food & Beverage: Incorporating Local Flavor into Global Airport Offerings
15:40–16:00 Coffee Break
16:00–16:20 Using Artificial Intelligence to Generate New Commercial Revenues for Airports
16:20–16:55 From Transport Nodes to Regional Economic Engines: The Strategic Pivot to Airport Cities
16:55–17:00 Closing Remarks