PRELIMINARY AGENDA
Agenda
08:00 - 09:00
Registration & Welcome Coffee
09:00 - 09:20
Opening Remarks – Airport Economics & Commercial Outlook
09:20 - 09:50
From Strategy to Reality: Building an Effective Airport Commercial Plan
09:50 - 10:30
Airport CCOs Panel - Key Commercial Challenges for Airports in LAC
10:30 - 11:00
Coffee Break
11:00 - 11:40
The Next Generation of Airport Retail: Concepts That Drive Passenger Engagement
11:40 - 12:10
From Passenger Insight to Revenue Engine: Operationalizing Hyperpersonalization Across Airport Ecosystems
12:10 - 12:50
Designing Passenger Journeys: Commercial Identity in MBJ & Congonhas New Terminal (look and feel)
12:50 - 14:00
Networking Lunch
14:00 - 14:40
Airport Lounges: From Premium Service to Strategic Revenue Stream
14:40 - 15:00
Landside Commercial Offer: Expanding Access & Local Market Integration
15:00 - 15:40
Food & Beverage: Incorporating Local Flavor into Global Airport Offerings
15:40 - 16:00
Coffee Break
16:00 - 16:20
Using Artificial Intelligence to Generate New Commercial Revenues for Airports
16:20 - 16:55
From Transport Nodes to Regional Economic Engines: The Strategic Pivot to Airport Cities
16:55 - 17:00
Closing Remarks