Medios

Buenos Aires, July 23, 2026 – Aeropuertos Argentina, together with Don by Havas, presents “So Argentine,” its new communication platform that will accompany the brand throughout 2026 across the 35 airports it operates in the country.

The campaign stars Argentine actor Nicolás Vázquez, with special participation from Claudia Villafañe and Débora Nishimoto. The concept is based on a simple yet highly representative idea: there are gestures, rituals, and customs that exist only in Argentina, and every time we travel, they reappear.

The new spots consist of two audiovisual pieces that convey this concept while highlighting the wide range of services offered to all types of passengers passing through the airports.

Sharing a mate before boarding, wearing the colors of our flag, bringing back alfajores for family or colleagues, or reuniting with loved ones are everyday scenes that form part of Argentine identity—and they also happen in airports.

In this way, the company seeks to strengthen its emotional bond with people, placing these small shared moments at the forefront. Aeropuertos Argentina builds a new communication space that combines brand value reinforcement with the promotion of its services, showing that its airports are much more than places of departure and arrival—they are places where culture, identity, and the way millions of people travel are expressed.

The campaign will be broadcast across all media, both online and offline, including TVA, TVC, radio, streaming, and digital platforms.

Watch video: https://www.youtube.com/watch?v=9kNFLACK7H0