{"id":66,"date":"2026-03-30T20:38:03","date_gmt":"2026-03-30T20:38:03","guid":{"rendered":"https:\/\/aci-lac.aero\/airport-commercial-forum\/?page_id=66"},"modified":"2026-04-29T21:39:38","modified_gmt":"2026-04-29T21:39:38","slug":"agenda","status":"publish","type":"page","link":"https:\/\/aci-lac.aero\/airport-commercial-forum\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"66\" class=\"elementor elementor-66\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf3fd5 e-con-full e-flex e-con e-parent\" data-id=\"0cf3fd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42f3430 elementor-widget elementor-widget-heading\" data-id=\"42f3430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AGENDA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e319ed e-flex e-con-boxed e-con e-parent\" data-id=\"8e319ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb62fb5 elementor-widget elementor-widget-html\" data-id=\"cb62fb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<table>\n  <thead>\n    <tr>\n      <th style=\"background-color:#2E509F; color:white\">Time<\/th>\n      <th style=\"background-color:#2E509F; color:white\">Session<\/th>\n    <\/tr>\n  <\/thead>\n  <tbody>\n    <tr>\n      <td>08:00\u201309:00<\/td>\n      <td>Registration & Welcome Coffee<\/td>\n    <\/tr>\n    <tr>\n      <td>09:00\u201309:20<\/td>\n      <td>Opening Remarks \u2013 Airport Economics & Commercial Outlook<\/td>\n    <\/tr>\n    <tr>\n      <td>09:20\u201309:50<\/td>\n      <td>From Strategy to Reality: Building an Effective Airport Commercial Plan<\/td>\n    <\/tr>\n    <tr>\n      <td>09:50\u201310:30<\/td>\n      <td>Airport CCOs Panel - Key Commercial Challenges for Airports in LAC<\/td>\n    <\/tr>\n    <tr>\n      <td>10:30\u201311:00<\/td>\n      <td><strong>Coffee Break<\/strong><\/td>\n    <\/tr>\n    <tr>\n      <td>11:00\u201311:40<\/td>\n      <td>The Next Generation of Airport Retail: Concepts That Drive Passenger Engagement<\/td>\n    <\/tr>\n    <tr>\n      <td>11:40\u201312:10<\/td>\n      <td>From Passenger Insight to Revenue Engine: Operationalizing Hyperpersonalization Across Airport Ecosystems<\/td>\n    <\/tr>\n    <tr>\n      <td>12:10\u201312:50<\/td>\n      <td>Designing Passenger Journeys: Commercial Identity in MBJ & Congonhas New Terminal (look and feel)<\/td>\n    <\/tr>\n    <tr>\n      <td>12:50\u201314:00<\/td>\n      <td><strong>Networking Lunch<\/strong><\/td>\n    <\/tr>\n    <tr>\n      <td>14:00\u201314:40<\/td>\n      <td>Airport Lounges: From Premium Service to Strategic Revenue Stream<\/td>\n    <\/tr>\n    <tr>\n      <td>14:40\u201315:00<\/td>\n      <td>Landside Commercial Offer: Expanding Access & Local Market Integration<\/td>\n    <\/tr>\n    <tr>\n      <td>15:00\u201315:40<\/td>\n      <td>Food & Beverage: Incorporating Local Flavor into Global Airport Offerings<\/td>\n    <\/tr>\n    <tr>\n      <td>15:40\u201316:00<\/td>\n      <td><strong>Coffee Break<\/strong><\/td>\n    <\/tr>\n    <tr>\n      <td>16:00\u201316:20<\/td>\n      <td>Using Artificial Intelligence to Generate New Commercial Revenues for Airports<\/td>\n    <\/tr>\n    <tr>\n      <td>16:20\u201316:55<\/td>\n      <td>From Transport Nodes to Regional Economic Engines: The Strategic Pivot to Airport Cities<\/td>\n    <\/tr>\n    <tr>\n      <td>16:55\u201317:00<\/td>\n      <td>Closing Remarks<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AGENDA Time Session 08:00\u201309:00 Registration &#038; Welcome Coffee 09:00\u201309:20 Opening Remarks \u2013 Airport Economics &#038; Commercial Outlook 09:20\u201309:50 From Strategy to Reality: Building an Effective Airport Commercial Plan 09:50\u201310:30 Airport CCOs Panel &#8211; Key Commercial Challenges for Airports in LAC 10:30\u201311:00 Coffee Break 11:00\u201311:40 The Next Generation of Airport Retail: Concepts That Drive Passenger Engagement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-66","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aci-lac.aero\/airport-commercial-forum\/wp-json\/wp\/v2\/pages\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aci-lac.aero\/airport-commercial-forum\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aci-lac.aero\/airport-commercial-forum\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aci-lac.aero\/airport-commercial-forum\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aci-lac.aero\/airport-commercial-forum\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":22,"href":"https:\/\/aci-lac.aero\/airport-commercial-forum\/wp-json\/wp\/v2\/pages\/66\/revisions"}],"predecessor-version":[{"id":434,"href":"https:\/\/aci-lac.aero\/airport-commercial-forum\/wp-json\/wp\/v2\/pages\/66\/revisions\/434"}],"wp:attachment":[{"href":"https:\/\/aci-lac.aero\/airport-commercial-forum\/wp-json\/wp\/v2\/media?parent=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}